At our office we are often working on the same problem. Creating apps/campaigns which can give a viral component. We have a need to templatize this approach for everything we…
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And it’s happened once again! Another inexplicable video and song going viral… The next Kolaveri di… The current rage among musicians, politicians, cricketers and the net-surfing crowd. Yes, “Oppan Gangnam…
In a world where each brand is beginning to increase its Social Media budget, the IPL teams have no intention to be left behind. Well-aware of the viral potential of…
We’ve all heard how ‘Kolaveri di’ went viral. Or, some other video, song or post did. An interesting question that arises from this commonly used phrase is, ‘What does it…
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