We at MixORG, wanted to study some of the universities who actively uses Facebook as their official mode of communication. We analysed the QS ranking report of Top universities in the world and picked out the Tops 5 of them as per their ranking. Here is some information about them:-
| SNO | University Facebook Page | Country | Total number of Fans | Engagement Rate | Quality | Regularity |
| 1 | Massachusetts Institute of Technology (MIT) | US | 613,508 | 4 | Very Good | Yes |
| 2 | University of Cambridge | UK | 1149158 | 4 | Very Good | Yes |
| 3 | Imperial College London | UK | 87448 | 3 | Good | Yes |
| 4 | Harvard University | US | 4052673 | 3 | Good | Yes |
| 5 | UCL (University College London) | UK | 10743 | 3 | Good | Yes |
After this study our favorite school in terms of users, engagement, and quality – Massachusetts Institute of Technology (MIT) and University of Cambridge are the ones who are more active and attract students on their media pages. They don’t use and quality creative but use language is interesting.
Let us know in the comments, your views on what do you think about and how important it is for universities to connect with students and the community via social media?
